On of our lovely local mums Sarah is part of the team behind Aurora London - an online brand that is a go-to destination for luxurious accessories at guilt-free prices (yippee!).
Given the festive season is approaching (!!!), I thought this would be a perfect time to highlight the brand as they are making beautiful items using the same high grade leathers and working with the same family owned factory as some of the leading designer brands. The difference is that they do not wholesale, instead they pass on the cost saving to our customer so that we might enjoy high quality leather goods at affordable prices.
Some background to the brand:
In 2014 Devina DiCarlo and Sarah Auerbach established Aurora London after identifying a gap in the market for high-quality, luxury leather accessories at accessible prices. This London-based brand is fast becoming the go-to website for stylish women looking for fashion-forward yet timeless pieces crafted from high quality leather using superior craftsmanship. All of the products are designed in London and made in Southern Spain.
By retailing on-line they pass on the wholesale margin to their customers. This model has enabled the growth of a solid customer base, with repeat purchasing and word-of-mouth propelling the brand forward, fast.
Currently the Aurora London range comprises the Willow, Gigi and newly launched Ziggy cross-body bags. Each has the signature Aurora London interior – credit card holders, a large zip pocket and a detachable keyring. Every season new colours are added to the range and once sold-out seldom repeated. All Aurora London bags can be personalised with either gold foil embossed or blind-debossed initials.
Price-wise, the bags are definitely affordable, ranging from £69 and with the lovely option available to monogram the bags for an additional cost.
I have just ordered one of their gorgeous bags so you may see me out and about with it soon!
You can see the whole range at www.aurora-london.com as well as at @auroralondonstyle