From their website:
"As Nature Intended is not your typical small health food store with a limited selection of products to choose from. We are much bigger, with an offering that allows you to do your whole weekly food shop with us. We sell everything including fruit and vegetables, meat, fish, dairy products, tofu, groceries, ‘free-from’ foods, baby food, beer and wine. Around 80% of what we sell is certified organic, and if it’s not we ensure that it contains the highest quality natural ingredients we can find — that means no artificial chemicals, pesticides or preservatives.
We believe that we have the most extensive natural remedies & skincare department on the high street. We take pride in stocking organic, natural and ethical brands which start at competitive prices. This department is staffed by experts in nutrition, herbal medicine, aromatherapy and skincare and are here to give you free advice.
We have a small yet skilled and experienced buying team based in our Head Office. They are continuously searching for new and exciting products, organising great deals to save you money and listening to your feedback to improve our products we stock.
The As Nature Intended StoryIn 2000 Malcolm Walker (Iceland founder and chief executive) who has a strong passion for organic food, set up As Nature Intended. Professional managers were hired to run the day to day business and by June of that year Chiswick opened its doors and received a warm welcome by the local community. Caroline Gooding (Malcolm’s daughter) who has previously worked for Marks and Spencer and Waitrose took over the business in 2002.
Since then stores have been opened in Ealing (2005), Balham (2006), Westfield Stratford City (2011) & Spitalfields (2014) and we now have 5 very successful London stores. Caroline now has her own family but still oversees the business. In January 2010 she appointed Jeff Martin previously from Fresh & Wild and Whole Foods Market as Managing Director, to progress the company."
It sounds like a fabulous new addition to the area! They have informed me that they will be carrying the following baby and toddler food brands in the store:
Hipp RTD Milk
Nanny Goat Milk
And they will be carrying the following baby & children’s care products:
Weleda and Green People baby skincare ranges.
Children’s supplements will include Terra Nova, Biocare, Nature’s Plus, Comvita and RenewLife.
There will be 100% organic Fresh Produce and dairy as well as the addition of a cheese counter and charcuterie.
Can't wait to see the store. Its great to see a new food retailer opening here, especially with the recent news that Allen's of Mayfair, a popular long-standing butcher in Mayfair, sadly is to lose their premises (they were not only selling great produce, but also very well priced). Locals suffer from a lack of basic services due to the high rents in the area pricing out useful businesses. Hopefully the new opening here will reverse that trend a bit!